About Us
About Us
Where Grooming Became a Science — and a Movement
In 2015, Marta Kotonska looked at an industry that treated grooming as an afterthought — no system, no sequence, just tradition — and decided that wasn't good enough. She invented an entirely new grooming methodology from scratch and patented it: US Patent 10798918, UK Patent Application 2019725.7. No one else on earth is legally permitted to make this system. That's not a marketing line. That's the patent.
Since then, Eqclusive has sold more than 50,000 brush packs and over £5 million in product — and not a single pack has ever come back to us as a return under our 30- or 60-day guarantee. Not one. That's the kind of track record a product only earns by actually working.
We've groomed alongside some of the best riders in the world — top-level dressage, show jumping, eventing, driving, showing, and natural horsemanship — trainers and competitors who don't compromise on how a horse is handled. But the person who matters most to us might just as easily be someone who groomed their first horse yesterday and simply wants to do it right. Whether you're chasing a rosette or trying to be a better groom for the horse in front of you, the Eqclusive Sequence — skin, coat, surface, in that exact order — works the same way for everyone.
Manufactured in partnership with Haas, Germany's legendary brushmaker since 1919, every Eqclusive pack carries the same promise: precision-engineered, patent-protected, and built to actually change the way your horse's coat looks and feels — not just make it shinier for a day.
'Quality is not an act. It is a habit.' We've built a track record of more than £5 million in sales on that habit, one horse at a time.
Run from the UK and Poland by Marta — founder and patent inventor — and Aleksandra, our Operations Director, Eqclusive is small in headcount and, we'd argue, outsized in what we've changed about how the world grooms its horses.
Questions? Get in touch — we're happy to help. Find us on Facebook too.
Happy riding!
Marta & the Eqclusive Team